Our Story
Built for People Living With Pain
Relaxer was founded on a simple belief — that comfort shouldn't be a luxury. Every product we make is designed to give real relief to real people.
How It Started
A Brand Born From Real Pain
Relaxer didn't begin in a boardroom. It began with a problem that millions of Indians wake up with every single day — neck pain, back pain, the ache that won't go away after a long shift at a desk or a sleepless night.
Founder Chirag Bansal saw people settling for generic products that looked the part but did nothing. He set out to build something different — products engineered around the human body, not around packaging budgets.
Every SKU in the Relaxer catalog exists because someone, somewhere, genuinely needed it.
"I wanted to build a brand where every product actually earns its place — where comfort is the outcome, not the promise."
— Chirag Bansal, Founder
Chirag Bansal
Chirag Bansal didn't build Relaxer to chase a market trend — he built it to solve a real, everyday problem. As a founder, he recognized that millions of people were compromising on comfort without even realizing it, settling for products that looked good but delivered little.
Armed with a vision to merge intelligent design with genuine usability, Chirag launched Relaxer with a commitment to three core principles: comfort you can feel, simplicity you can trust, and quality that lasts. Every product reflects those values — crafted not just to meet expectations, but to exceed them quietly and consistently.
Under his leadership, Relaxer has grown into a brand that resonates with people who value their time, their space, and their well-being. His approach to building the brand has always been human-first — listening to real people, solving real problems, and delivering real results.
"My goal was never just to sell products. It was to build something people genuinely thank me for."
The Pain We Solve
We Exist Because Pain is Real
From the desk worker with a stiff neck to the parent with chronic back pain — Relaxer products are built around specific, real conditions that affect millions of people daily.
Neck & Cervical Pain
Support pillows and posture aids designed to relieve cervical strain from screen time and poor sleeping positions.
Back & Lumbar Pain
Lumbar cushions and orthopedic supports that restore spinal alignment during long sitting hours.
Hip Pain
Targeted cushioning and posture aids that relieve hip joint pressure from prolonged sitting or sleeping.
Leg & Foot Fatigue
Insole supports and compression aids for people on their feet all day or recovering from exertion.
Sleep Disruption
Pillows and posture products engineered to improve sleep quality so you wake up rested, not sore.
Work & Desk Strain
Seat support and ergonomic solutions for the home office generation dealing with full-day screen sessions.
Our Vision
Our vision is to become India's most trusted pain-relief comfort brand — one where every person suffering from chronic aches, postural issues, or daily fatigue can find a product that was genuinely built for them.
We are building a future where quality orthopedic and ergonomic comfort products are not locked behind medical pricing or specialist counters. Relaxer makes them accessible, beautiful, and available to everyone — from the student at a desk to the elder recovering from surgery.
Relax. Refresh. Repeat.
Made Right, Every Time
Manufacturing You Can Verify
Relaxer products aren't assembled in an unregulated workshop. Every item is manufactured by a certified industrial partner held to international standards — not just Indian ones.
We chose our manufacturing partner precisely because they hold certifications that most competitors don't bother pursuing. That's not an accident — it's our quality commitment made tangible.
Krishna Moulded Foams
Our certified manufacturing partner — holders of GMP, ISO 9001:2015, and ISO 45001:2018 certifications. Every Relaxer product passes through their quality-controlled facility.
GMP — Good Manufacturing Practice
Ensures every production batch meets defined quality and safety standards, consistently.
ISO 9001:2015 — Quality Management
International standard for quality management systems, with customer satisfaction at its core.
ISO 45001:2018 — Occupational Safety
Protects every worker involved in producing your product — from raw material to finished goods.
View the Certificates
Scroll down to see the full original certificates — not just logos.
Verified & Certified
Quality You Can Trust
Every Relaxer product is manufactured in a certified facility that meets the highest international standards for quality, safety, and occupational health.
GMP Certificate
Good Manufacturing Practice — ensures product consistency, safety, and process quality
ISO 9001:2015
International standard for quality management systems — customer satisfaction first
ISO 45001:2018
Occupational health & safety management — protecting every person in our supply chain
Why Relaxer
The Difference Is In the Details
We don't make products to fill catalog space. Every item is chosen because it solves something real — and made to standards most brands skip.
Certified Manufacturing
GMP + ISO 9001 + ISO 45001 certified production. We show you the actual certificates — not just claim it on a badge.
Pain-First Design
Every product is built around a specific pain condition — not generic "wellness." Neck pain is different from back pain. Our products are too.
Honest Pricing
Quality shouldn't cost a premium. Relaxer products are priced so that relief is accessible — not a privilege for the few.
Delivered Anywhere in India
Pan-India shipping with fast, reliable fulfillment. Whether you're in a metro or a tier-3 city — your order reaches you.
No-Hassle Returns
Not the right fit? We make returns easy. Your confidence in the purchase matters more to us than a complicated policy.
Real Customer Support
Actual humans, not bots. When you have a question or an issue, you get a response that actually addresses it.
Ready to Stop Living With Pain?
Browse our full catalog of certified, pain-specific comfort products. Find what was built for exactly what you're dealing with.
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